Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the axe. Indeed, this speak volumes of the essence of design. Essentially, design helps us to solve problems. That is, it enables us to fish out the problem and find a solution to it. In other words, Design is anything that touches human life, addresses its problems and makes it better. At the very onset, it starts with a plan. It is systematic. It has a goal. And it has the end-user in mind. Obviously, there are several … Continue reading The Impact of Design on Business Growth

The pace at which various technologies such as the smartphone, the Internet of things, big data, artificial intelligence and machine learning, robotics, 3D printing, biotechnology, nanotechnology, renewable energy, satellite and drone services have changed fundamentally in their delivery of goods and services to customers is breathtaking. It used to be that, to be extremely successful in the marketplace, companies had to embrace a competitive strategy. That is, the generic competitive strategies from authors Michael Treacy and Fred Wiersma. These two authors in their book “The Discipline of Market Leaders (1997) described three generic competitive strategies namely: 1. Operational Excellence 2. Customer Intimacy 3. … Continue reading ORGANIZING FOR DIGITAL

I am sure you may have seen the funny post on social media that read: “Who led your digital transformation?” and underneath the question was three options: 1. CEO  2. CIO 3. COVID-19. Obviously, answer 3, COVID-19 has accelerated our digital capabilities.  This has compelled many organizations to change the way they interface with their customers. Indeed, many have introduced digital channels to stay connected to their customers and this has improved customer’s buying experience and eventually endangered growth. As individuals, some of us have also learned to use applications such as Zoom, Microsoft Teams, and others to stay connected. Before … Continue reading IT’S TIME FOR A RESET.

It’s really difficult to design products simply by focus groups. “A lot of times, people don’t know what they want until you show it to them.”  – This is the famous quote from the legendary Steve Jobs, the American inventor, designer, entrepreneur, co-founder, and one time chief executive officer and chairman of Apple Computer. Design, like many other topics has different meanings to many, depending on one’s experience. Every individual has their own understanding of what design is and what the role of designers should be. Within the design experience field, there are so many specializations within design roles — interaction designer, … Continue reading DESIGNING DIGITAL PRODUCT THAT CUSTOMERS WANTS

In the digital age, great brands do not always have to be the biggest, the most profitable or the most well-known. Indeed great brand are the ones that are creating memories and experiences in a sustainable way. In essence What makes a great brand? Below are a few of what brands do or how they make you feel. To which I am in total agreement with Mitch Joel. Great brands are mission-based and mission driven. Great brands are on the consumer’s side. Great brands are trustful Great brands ensures simplicity  Great brands inspires confidence. Great brands  handles customer support. Great brands … Continue reading WHAT MAKES A GREAT BRAND?

What is Digital Transformation Digital transformation is a foundational change in how an organization delivers value to its customers. That is redefining the entire business strategy and changing corporate culture. It’s viewing digital transformation as strategic competence and the development new business model at the back of technology that is moving from • Physical to virtual • New world and economy – that provides a lot of opportunities Digital transformation is not just about disruption or technology or automation. It’s about value, people, optimization and the capability to rapidly adapt when such is needed through intelligent use of technologies and … Continue reading BUILDING AN EFFECTIVE DIGITAL TRANSFORMATION STRATEGY, WHAT YOU NEED TO KNOW

Interesting fact, firstly, I bet you 10 cedis, you are reading this on your mobile phone? Secondly, according to “Time”, more people have mobile phones than toilets, U.N. Study Shows. Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Only 4.5 billion have access to working toilets  In fact, according to GSMA, at the end of 2019, SIM connections stood at 8.3 billion representing 103% of the world’s population, whiles the unique mobile subscribers were 5.2 billion representing 67% of the world’s population. Mobile internet users stood at 3.8 billion that is 47%. It … Continue reading Mobile Phone, the panacea to Financial Inclusion

Have you heard of the current phrase on the lips of business leaders across the globe? Does the term remote working sound familiar? According to remotegloble.com, working from home proves to be more productive than working from an office. They say that people who changed their lifestyle from working in an office to working from home demonstrate more productive results. They are able to meet deadlines and get more done in a day. This is probably because they save time by skipping commuting hours. In addition, they can focus more on their work with no interruptions from their co-workers, should … Continue reading WORKING FROM HOME, A LOOK AT FOUR OF SEVERAL APPS MAKING IT POSSIBLE

As they say, Netflix did not kill blockbuster, but ridiculous late fees did. Uber did not kill the taxi business, rather, limited access and fare control from the operators did. Amazon did not kill other retailers, but poor customer service and lack of innovation did. In other words, if a business is not customer-centric and also does not leverage technology and innovation, then the biggest threat to this business is obsolescence. So, businesses of the future require a business remodeling and a mindset shift. For organizations to remain relevant in the present and future, they must keep evolving their business … Continue reading Business Model- Change or Transformation