The era of New Retail: Seamless digital integration of online and offline retail experience.
Traditional retail in most parts of the developed economies used to mean that consumers go looking for a product in a store. However, the situations is slightly different in most parts of Africa. As a matter of fact, in most West African economies, the consumer actually goes to an “open market” to look for a product. However, in the new age of digital, the storyboard has changed and today the product shows up to you, on your extended self, i.e., on a smartphone anywhere and at any time. The smartphone is now much more than just a phone. Indeed, it … Continue reading The era of New Retail: Seamless digital integration of online and offline retail experience.

