Traditional retail in most parts of the developed economies used to mean that consumers go looking for a product in a store. However, the situations is slightly different in most parts of Africa. As a matter of fact, in most West African economies, the consumer actually goes to an “open market” to look for a product. However, in the new age of digital, the storyboard has changed and today the product shows up to you, on your extended self, i.e., on a smartphone anywhere and at any time. The smartphone is now much more than just a phone. Indeed, it … Continue reading The era of New Retail: Seamless digital integration of online and offline retail experience.

Competing, as defined by dictionary.com is said to be, “striving to outdo another for acknowledgment, a prize, supremacy, profit, etc.; to engage in a contest.” Merriam-Webster also defines competing as a state of rivalry or competition (for position, profit, or a prize) (adjective) is said to be striving against one another to gain or win something. Humans by nature are motivated by competition. Indeed, this is a way of life for the human race, purely due to factors like scarcity.  In the book “David and Goliath: Underdogs, Misfits, and the Art of Battling Giants,” by Malcolm Gladwell. Malcolm argues that for … Continue reading ReThink: Competing, Handling Obstacles and Adversity